Frustrated

Owning a high ranking restaurant

Have you ever spent an overwhelming amount of time and resources designing something that a client or user discards in a matter of seconds? I’ve seen it happen far many times. It is never pleasant, always frustrating, yet often preventable. Designing a product without continual validation is like walking blindfolded over a plank into a …

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City’s finest gourmet food

Some of us are quick to jump into building (what to us seem like) brilliant products, to the point of pixel perfection, without even stopping to ask whether our user or client feels the same way. The fact is that designing without introducing potential users to raw versions of our ideas is unsafe, uncomfortable and …

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